- MAC Cosmetics is named one of the top three global makeup brands, with an annual turnover of over $1 billion, and 500 independent stores, with over thirty stores in France. All stores are run by professional makeup artists. MAC is an official makeup brand, used to create makeup.
- MAC Event Hub - BE INSPIRED! The MAC Pro Membership program is a paid-for membership program open to makeup professionals and provides exclusive offerings including the highest level of artistry services, unique educational experiences and the most comprehensive selection of professional makeup.
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Numerator Retailer Snapshot
See also: Shima's Supermarket | Foodland Farms | Shirokiya | Kim Long Market
Omnichannel Visibility DemoLearn how to apply real-time purchase data and shopper behavior surveys from Numerator Insights to boost your sales efforts.
Purchase Cycle (days)
Avg Basket Size (units)
Avg Basket Size ($)
Demographics Who is shopping at MAC Cosmetics and what are they like?
| DEMOGRAPHIC | INDEX |
| Under 24 | 144 |
| 25-34 | 149 |
| 35-44 | 106 |
| 45-54 | 90 |
| 55-64 | 63 |
| Over 65 | 51 |
| African American | 196 |
| Asian | 369 |
| Caucasian | 53 |
| Hispanic | 183 |
| Under $20k | 83 |
| $20k-40k | 88 |
| $40k-60k | 90 |
| $60k-80k | 80 |
| $80k-100k | 91 |
| $100k-125k | 102 |
| Over $125k | 167 |
| No College | 61 |
| College | 102 |
| Adv. Degree | 136 |
| Has Kids | 94 |
| No Kids | 107 |
When shopping at MAC Cosmetics, how many items are purchased per visit?
| ITEMS IN BASKET | INDEX |
| Urgent Need (1-2 Items) | 146 |
| Express Lane (3-10 Items) | 85 |
| Fill Up (11-20 Items) | 15 |
| Pantry Stocking (21+ Items) | 3 |
What day of the week are shoppers visiting MAC Cosmetics?
| DAY OF WEEK | SHARE OF TRIPS |
| Monday | 10% |
| Tuesday | 11% |
| Wednesday | 12% |
| Thursday | 12% |
| Friday | 16% |
| Saturday | 26% |
| Sunday | 14% |
Mac Cosmetics Greece
What other retail channels do MAC Cosmetics shoppers visit?
| TOP CHANNELS | AFFINITY |
| Beauty | 3.9x |
| Health | 2.7x |
| Casual Dining | 2.3x |
| Club | 2.0x |
Mac Cosmetics Eua Lipstick
What other specific retailers do MAC Cosmetics shoppers visit?
| TOP RETAILERS | AFFINITY |
| Shima's Supermarket | 45.3x |
| Foodland Farms | 22.7x |
| Shirokiya | 20.0x |
| Kim Long Market | 17.1x |
